Macy’s Girls Weekend Out

 

Company: Point360
Client: Macy’s
Roles: Concepts, Storyboards, Animation

We were approached with a Sex & the City tie in commercial for Macy’s. One of the challenges I faced was that I didn’t have Trapcode or a 3D program to make the turning, flashing words like in the SatC trailer. I made a few workarounds using many layers to simulate the extrusion and animated gradients to give the effect of metal words moving. The sparkles were created using a mask of circles that had a random squiggle animating on it. Lights were made with blurs. Ah, the old After Effects days.